Social research is a systematic method of exploring, analyzing, and understanding human behavior, social phenomena, and societal patterns. It involves using scientific methods to collect and interpret data related to human interactions, institutions, and social structures. The primary goal of social research is to provide insights into social issues, behaviors, and processes, ultimately leading to informed decision-making, policy development, and improved societal well-being.
There are two main types of social research:
Qualitative Research: This involves gathering non-numerical data to understand concepts, experiences, or social contexts. It often uses methods like interviews, observations, and case studies to explore social meanings and patterns.
Quantitative Research: This focuses on collecting and analyzing numerical data to identify trends, relationships, and causality within social phenomena. Surveys, experiments, and statistical analysis are commonly used.