Empowering Brands with Data-Driven Insights

Interpreter of the Present, Architect of the Future

The success of a new product, investment in emerging markets, or market share expansion relies on a robust foundation of reliable knowledge. This encompasses both market and social research, which are crucial for understanding not only the market landscape but also the broader societal context. Social research helps shape the lives of people by uncovering societal trends, behaviors, and needs, providing insights that influence organizational decision-making and strategy. Accurate facts and figures from both types of research are essential for making informed, impactful decisions.

At The Brand Mantra, we deliver powerful insights through comprehensive market and social research. We delve into consumer behavior, exploring how people live, think, and spend, to provide a detailed understanding of your target market. Our research highlights the technologies you should adopt, the procurement strategies to employ, and the essentials for building and sustaining a robust brand image.

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Empowering Decisions with Insightful Research

Our Servicing Sector

Social Research

Healthcare
  • Health policy impact
  • Water, Sanitation, and Hygiene (WASH)
  • Public health trends
  • Aging and Geriatrics
  • Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCHA+)
  • Nutrition Health
  • Patient behavior and satisfaction
Education & Skilling
  • Foundational Learning and Numeracy (FLN)
  • Early childhood Care and Education
  • Primary, Secondary and Higher Education
  • Adolescent and Adult Education
  • Vocational and Technical Education
  • Capacity Building and Education for Sustainable Development
  • Digital Learning and Online Education
Public Policy and Environmental Studies
  • Livelihood Program evaluation
  • Policy (Economic, Social, Health) analysis and evaluation
  • Evaluation and Impact Assessment and Rural Development
  • Comparative Public Policy
  • Ecology and Ecosystem Management
  • Pollution and Waste Management
  • Renewable Energy and Sustainable Development

Market Research

Consumer Goods
  • Market trends and forecasts
  • Brand positioning and equity
  • Consumer purchasing behavior and Competitive analysis
  • Concept testing
  • Brand awareness and perception
  • Customer value perception
  • Market Segmentation and Targeting
  • Distribution and Supply Chain
Retail
  • Store traffic and conversion rates
  • Shopping habits and preferences
  • E-commerce and digital channels
  • Store location analysis
  • Customer Experience Evaluation
  • Mystery Shopping
  • Brand Positioning/ Testing
  • Brand Tracking
Automotive
  • Consumer preferences and needs
  • Identifying target customer segments
  • Advertising effectiveness
  • Warranty claims analysis
  • Market Trends and Forecasting
  • Industry trends and Sales forecasting
  • Customer service satisfaction
  • Pricing and Promotion Strategy

Start now! Your big opportunity may be right where you are!

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“Your challenge, our research, uncovering insights, driving impact, your success”

Our Offerings

Advertising & Market Research
  • Advertising Research
  • B2C Research
  • Pricing Research
  • B2B Research
  • Product Test and Analysis
  • E-Commerce Research
Sector-Specific Research
  • Socio-Economic Research
  • Healthcare Research
  • Automotive Research
  • Agriculture Research
  • Education Research
  • Environmental Research
Social & Public Health Research
  • Health Care and Public Health
  • Rural Development
  • Educational
  • Water and Sanitation
  • Domestic Violence
  • Policy evaluation
Research Methods
  • CLT, FGD’s/IDI’s/Ethnographies
  • Mystery Shopping
  • Brand Positioning/Testing
  • Brand Tracking
  • Moderation
  • Concept Test/TVC Test
Data & Reporting Services
  • Moderation
  • Transcription
  • Report and Presentation
  • Data Tabulation
  • Content Analysis
  • Lost to Gain Analysis
Additional Services
  • Market Mapping
  • Channel Distribution/ Mapping
  • Branding
  • Panel Generation
  • Census
  • Real Estate Listing